(Rolling Stone) Music's New Muse: IBM's Watson is Alex Da Kid's Collaborator on New Song, "Not Easy"

Awards: Cannes Lions Bronze (Digital Craft), The One Show Bronze (Custom Content), 4A's Partner Awards Winner Brand Partnerships

Press: Mashable, TechCrunch, Billboard, FastCo, Fader, Forbes, Engadget, Irish Times, GQ, Business Insider, Yahoo

Role: Concept Development

CCO: Teddy Lynn, ECD: Jeff Curry, CDs: Viktor Jacobsson, Jens Sjobergh, Copywriter: Tyler Carrington, Designer: Alvaro Masa, Producers: Sarah Pascale, Mungo Maclagan, Steve Ford, Kari Masi