(Jalopnik) NASCAR's Insane Footrace Videos Are The Best Thing About The Chase
An episodic reenactment of NASCAR's 10-week playoffs as an action-movie foot chase. Without cars. In real-time.
16 stuntmen, 4 cameras, 2 days to shoot, and 3 days to edit, score, retouch, color, and mix. Our production was the real race. We ran it three times and crossed the finish line every time. Before the start of each new round, fans woke up to a new film recapping the previous one.
Awards: Cannes Lions Shortlist (Use of Branded Content for Social Media), Clio Sports Silver (Film Series)
Press: Jalopnik, Sports Illustrated, NBC Sports, Fox Sports, DigidayRole: Art Director
Creative Directors: Aaron Mosher, Terry Finley, Dave Yankelewitz, Viktor Jacobsson, Jens Sjobergh, Junior AD: Max Matesen, Producers: Jenny Gadd, Laura Lepre
All four films stitched together: