Vicks wanted to launch their brand new product, ZzzQuil, with a campaign that felt somehow familiar. So we took the phrase "sleep like a baby," something everyone has uttered at some point in their life, and ran with it.

Roles: Concept, Copy, and Art Direction in partnership with Shloimy Notik.

ECD: Joe Johnson, CD: Carlos Figueiredo, ACD: Einav Jacubovich